A YOUNG man has died prompting a major response by emergency services.

Police and ambulance were called to Artarman Road in Rhu on Sunday afternoon.

The force said a 37-year-old man had died and his death was not suspicious. 

One local resident said: "Don't know what's happening at Rhu but helicopter, police and incident response units are out."

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A force spokesman said: "We received a report of a sudden death at Artarman Road Rhu around 3.35 pm on Sunday, January 12. 

"A 37-year-old man has died and his death is being treated as non-suspicious.

"A report will be submitted to the Procurator Fiscal."