SURELY someone should tell him?
Chocolatier Kevin Richards has created a new high-protein chocolate bar... but there's a wee bit of bother with the name.
Shyte Chocolate sounds a little bit too close to the famous Scottish swear word - and the internet can't get enough of it.
The name is apparently an acronym for ‘seriously helps you to energise’.
And its website shows protein chocolate for sale across Canada for $10.
Kevin says on his website: “Everything that I do is with the highest quality ingredients and most premium chocolate.
“My chocolate & cocoa is always Point of Origin to Me.
“I put my name behind each creation.”
But it could be that Kevin is in on the joke as the Shyte Show section of his website says “It’s where shyte hits the fans!”
He added on the brand's Facebook page: “We may be silly, but we take our chocolate very seriously.
“Welcome to REAL CHOCOLATE with REAL PROTEIN.
“Please…Eat Shyte.”
And Twitter reacted in predictable fashion.
This is brilliant. I'm off to have a #shyte
— Andrew M (@m_andrewm) April 20, 2018
I just want to go in to a shop & ask if they have a bag of Shyte.
— Fiona Paterson (@FionaPaterson6) April 20, 2018
Looking for that last minute gift for an unloved one?
— Crap Portraits (@Crap_Portraits) April 19, 2018
Some that shows you don't care?
Why not give them some Shyte?
Problem solved.
(yes, it is real , https://t.co/19L1GKBMCg ) pic.twitter.com/cITpIkbbYA
Comments & Moderation
Readers’ comments: You are personally liable for the content of any comments you upload to this website, so please act responsibly. We do not pre-moderate or monitor readers’ comments appearing on our websites, but we do post-moderate in response to complaints we receive or otherwise when a potential problem comes to our attention. You can make a complaint by using the ‘report this post’ link . We may then apply our discretion under the user terms to amend or delete comments.
Post moderation is undertaken full-time 9am-6pm on weekdays, and on a part-time basis outwith those hours.
Read the rules hereLast Updated:
Report this comment Cancel